I got this book from Netgalley so I can read and review it before it’s published.
Sonny Vaccaro is a sports marketing executive who worked for Niko, Adidas, and Reebok. He also was in charge of a quite a few high school basketball all star games. He helped bring Michael Jordan to Niko and Kobe Bryant to Adidas. In addition, he got to see a lot of first-hand superstars rise through the level of basketball. He was also responsible for getting the case of O’Bannon Vs the NCAA to court, where the court ruled in their favor that the NCAA violated the antitrust act (basically, athletes should be compensated for the NCAA using there Name, Image, and Likeness (NIL)).
The stories he told of growing up, his days of playing baseball, his days at the big three shoe companies were all very interesting. He was not embarrassed about his ties to gambling.
I really enjoyed this book, and so far, it’s the best I have read this year.
